Founder & CEO
Ever since I was a kid I wanted to be a YouTuber. I was obsessed with learning how the biggest creators built their audience, what made their content work, how they grew so fast, what they did differently. I even got a camera and started filming my own videos. But it never felt right. The more I tried, the more I realized I wasn't meant to be in front of the camera.
I was 14 when a friend reached out needing help editing his YouTube videos. I said yes, even after finding out the first few videos wouldn't be paid. Honestly almost backed out, but something told me to just do it. I edited the video anyway — took his raw footage, cut it into something clean and engaging, sent it over, and forgot about it.
Next morning I checked his analytics. 5 million views. Then 500K on the next one. 2 million. 10 million. Something clicked. I felt more fulfilled helping someone else grow than I ever did trying to build my own thing. That was all I needed to know.
I spent the next few years editing for creators and business owners, figuring out what actually moves the needle online. But the more clients I worked with, the more I saw the same gap — video editing was just one piece of what they actually needed. Strategy, content systems, ads, email, conversion. A real growth partner. That gap is why Social Spire exists.
Co-Founder & Head of Growth
Growing up in Colorado, I was always the kind of person who paid close attention. I picked up on how people communicated, what made certain people stand out, what drove people to act. That wasn't something I learned — it was just how I was wired.
Outside of school I was competing in track and field, ranked in the state across multiple events, and training in weightlifting and Muay Thai on my own time. Not because anyone told me to — because I wanted to see how far I could push myself. That discipline became the foundation for everything I do now.
When it came time to think about college, I chose not to go. I wanted to build something real, create actual impact, and I knew that wasn't going to happen in a classroom. Business was always where I was headed — understanding people, solving problems, and building systems that actually work.
At Social Spire I'm the person you talk to — figuring out what you actually need and making sure we deliver on it.
I'd spent years helping creators and business owners grow through content and kept running into the same thing — there was so much more they needed beyond just editing. More strategy, more systems, more of everything. Joey and I kept talking about it until eventually it was obvious, so we built it.
My background in content, systems, and delivery. Joey's ability to connect with people and understand what they actually need. It fit naturally. Two brothers who trust each other, push each other, and are honest enough to make it work.
Social Spire is what came out of that. We're building something that actually delivers for clients and keeps getting better.
— Alex
We don't care about vanity metrics. Follower counts and impressions are nice, but what actually matters is revenue, leads, and growth you can feel.
We treat your business like it's ours. Every campaign, every edit, every post goes out with the same care we'd give our own brand.
No monthly decks full of buzzwords. No hiding behind jargon. We give you straight answers, honest assessments, and real talk about what's working.